Marketing Tips

Other Ideas

List your Web address everywhere your name appears:

  • Business cards
  • Letterhead
  • Flyers
  • Brochures
  • Advertising (including Yellow Pages ads)
  • Emerald newsletters
  • Invoices
  • Voice-mail message - "We are now on the Web 24 hours a day at www.emeraldpublications.com"
  • Any other business correspondence

TELL EVERYONE YOU KNOW ABOUT YOUR WEB SITE - Word of mouth leads to more Web site traffic than any other marketing tool.

  • Friends
  • Family
  • Business associates
  • Share your Web site with clients and prospects during consultations. It is a reassurance that you are in business for a long time to come, and care enough about your clients to have resources readily available.
  • Give your Web address to seminar attendees.
  • Send a monthly e-mail to clients and prospects listing highlights or "what's new" this month on your Web site. After speaking with prospects, ask for their e-mail address to send monthly information, and include your Web site in the e-mail.
  • Use your Web site as a marketing tool when approaching businesses about co-sponsored seminars - use it as a value-added resource you'll provide to the employees.

 

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